Demographics PDF Print E-mail

Workforce Demographics

Over 50% of Covina’s workforce has attended college, with more than one-quarter having completed an associates degree or better. The workforce is 60% white collar with overall approximately 30% in management, business, financial operations or professional occupations. These employees represent a considerable resource to firms seeking to locate in the city. Almost 50% of Covina’s workforce commutes more than 30 minutes outside the community and would prefer to work closer to home. Four universities and two community colleges are within a five-mile radius.

Retail Demographics

Covina’s 5-mile trade area is a market of almost half a million with a total retail demand of $5.6 billion. The 3-mile trade area is similarly impressive, with a population of almost 190,000 and a $2.4 billion dollar market. The City itself has retail sales of $800 million and trademap_bigoutperforms both Los Angeles County and California with 134% and 124% greater sales per capita respectively.

The 5-mile trade area is seriously under-served in almost every category, with Electronics, Food & Beverage, Clothing, Sporting Goods, and General Merchandise among the most notable categories.

The trade area is affluent, with average household incomes of $84,334 in the 5-mile trade area and $80,872 in the 3-mile trade area. Consumers are overwhelmingly homeowners at over 66% and 68% in the 5-mile and 3-mile trade areas respectively. Family households predominate at almost 80% in the 5-mile trade area.

 

Click here to enlarge map.

 

Trade Area
One Mile
Three Mile
Five Mile
Population 2010
24,032
186,248
445,683
2015
24,803
192,495
460,102
Increase
3.21%
3.35%
3.24%
Median Age
35.08
34.29
33.89
Income Average Household Income
$66,649
$80,872
$84,334
Median Household Income
$55,007
$66,670
$68,701
Per Capita Income
$22,872
$24,142
$23,956
Family Households
70.71%
77.82%
79.98%
Household Size
2.91
3.34
3.50
Education Attended College
54.29%
53.65%
53.25%
Degree
27.79%
30.23%
31.28%
Employment White Collar
61.36%
58.21%
58.65%
Blue Collar
22.02%
24.43%
24.64%
Service and Farm
16.62%
17.36%
16.71%
Housing Owner Occupied
46.92%
66.31%
68.39%
Median Value
$373,699
$360,347
$361,243

Downtown and Citrus Avenue Retail Corridor Demographics

 

 

 

More info